NUTM

NUTM

Intent

Create the identity for Africa’s youngest and most ambitious academic initiative

IMpact

10x The desired result. Over 5000 registrations in under 6 months
12x The desired result. Over 1000 applications for NSP

IDEA

The Nigerian University of Technology and Management (NUTM) is a pioneering higher education initiative to identify and train the next generation of leaders in technology and management for Africa. Founded by some of the inspiring minds from Africa’s academia and business leaders, the identity of the brand needed to reflect the energy and aspiration of the youth of the region, and be deeply rooted in the culture of the land the university is based in.  Combining the simple geometric forms used by Osogbo artists and the ‘Zankos’ (Mud Horns) used in Hausa architecture, this visual identity symbolized the global ambition, driven by cultural relevance.

Awards

- Best Brand Identity
- India Design Excellence
- Exchange for Media

Identity Design

Rationale
The eternal optimism of form and function

Combining the simple geometric forms used by Osogbo artists and the ‘Zankos’ (Mud Horns) used in Hausa architecture, this design direction symbolizes our global ambition, driven by cultural relevance.

Identity Extensions

Identity Extensions (social)