IDEA

With over 10 million visitors everyday, The Better India has been one of India’s most popular and Asia’s largest impact platforms. Focused on sharing positive media stories from across the country, The Better India has evolved to reflect a culture of hope, courage and heartfelt impact. The new identity for the brand reflects these values through an accessible and instantly recognizable form. Modern design cues led to an easy to use platform that puts stories right up centre in content discovery and consumption. The UX also included designing and developing native ad formats exclusive to the brand.